The Campaign for Wool

The Campaign for Wool was initiated in October 2008 by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges.

Campaign for Wool logo

The Prince of Wales formed an apocalyptic view of what the future for wool might hold, unless something could be done. Without a thriving wool industry, and with further declines in the sheep population, the physical appearance of our landscape could change forever. Imagine the Cumbrian uplands deprived of sheep, or the Scottish and Welsh mountains, or the sheep stations of Australia and New Zealand. Were we really to enter an era when the wool trade, which has thrived and prospered since the Middle Ages, would be sidelined by man-made fibres